A moment of silence, please, for the impact of the BP disaster on the reputations of The Other Guys:
"The reputation of Shell and Esso has, so far, remained intact on the back of the oil spill. BP’s, on the other hand has plummeted from a high of 18.6 at the end of April to -2.7 in mid-May, according to YouGov BrandIndex data."
A point system for reputation? What does this even mean? We can thank the lovely industry rag Marketing Week for delivering this gem.