Gem of the day

A moment of silence, please, for the impact of the BP disaster on the reputations of The Other Guys:

"The reputation of Shell and Esso has, so far, remained intact on the back of the oil spill. BP’s, on the other hand has plummeted from a high of 18.6 at the end of April to -2.7 in mid-May, according to YouGov BrandIndex data."

A point system for reputation? What does this even mean? We can thank the lovely industry rag Marketing Week for delivering this gem.

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