Bonus bonus gem

Occasionally I come across a particularly virulent example of the Ultimate No-nos for CSR Reporting. This one just cruised straight into my inbox.

This page, which comes from National Bank of Abu Dhabi, represents a total identity vaccuum. If you didn't know the company who produced it before reading it, you would still have absolutely no clue afterwards. It uses 100% generic language and has no visual identity to support it.

Ironically, they frame the page as 'What sustainability means to us'. I'd reframe it as 'What sustainability means to Wikipedia.'

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