Gem of the day

British American Tobacco, not surprisingly, takes a rather defensive approach to its CSR reporting. The introduction poses five hostile questions with nice glossy answers. My favorite is this one:

"Who would want to work for a tobacco company anyway?"

"We recruit people who enjoy working in a challenging environment and a culturally diverse organisation. We also work hard to provide a workplace culture in which people can thrive and reach their potential."

It's a corporate communications dream, a lesson in the fine art of evasion.

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