More bottled water joy. This one comes courtesy of a dubious company called Planet Green Bottle (very James Bond/Quantum of Solace villain-inspired). This operation is so twisted I'm just going to let excerpts from its website speak for themselves. And if you're looking for a real kick, just check out their press releases here. Whoever wrote them better not be pursuing a career in media relations.
"Our personnel draw from a well of globally experienced senior executives and concerned “eco advocates” poised to challenge conventional thought with our approach to the waste management of PET plastics."
"We will begin a paradigm shift in thinking and action."
"At the Planet Green Bottle Corporation we are going to do our part by accelerating the biodegradation of PET plastic bottles to hasten their demise as CO 2 and water. That’s what we plan to do. Every single plastic bottle counts!"
And, finally, there are the cartoonish ads featuring the slogan "Saving the planet, one bottle at a time." Anybody noticing the issue at hand here? Hint, it involves the fact that the company is only 'greening' the actual bottle, not the absurdly wasteful process of bottling water and shipping it around the globe...
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