Gem of the day
More nauseating environmental jargon emanates from the marketing hubs of our finest multinationals.
Staples has launched its 2010 Green Guide online catalog that is geared specifically toward business customers, 'packed with products and eco-conscious ideas to help you reduce your impact'. And their branding concept? Staples EcoEasy (that's trademarked, by the way).
Best of all, see if you can count the number of qualifiers in the sentence below describing just what thesee 'eco-concious' product attributes might be:
"The 2010 Green Guide is filled with practical ideas and products that all meet our Staples EcoEasy criteria. Most products incorporate significant levels of recycled content, many meet environmental certifications, while others have design attributes we believe will help green your business."