It's a case of horribly mistaken identity. An attempt at visionary and grassroots-driven leadership gone awry. It is, in fact, an unwitting promotion of one of the most well-known climate messages by--gasp--a Tory. This is just too good.
The strapline of David Cameron's Conservative Manifesto, which was released today, is none other than the following declaration:
"We are all in this together". Sound familiar to anyone? How about Oxfam, the Climate Group's Together campaign, and even a Miley Cyrus song.
So thanks, David. You're following in the footsteps of some fine environmentalists.