8.20.2010

UBER GEM

Watch out: here it is, Lowcarboneconomy.com. Yes, that's right--a project by 'The Low Carbon Economy, Ltd'. More unintentional satire hitting us right in the face. And their slogan?

"Let's make it happen!"

Incredible. The site readily spotlights corporate partners who include--wait for it--Shell UK, of course. Not to mention other stalwarts of the CSR imposter scene, including Siemens. Good times.

So what is the site for, exactly? Let's examine their magical 'About Us' section:

"We are The Low Carbon Economy Ltd, a company established to help accelerate the transition to a resource efficient low carbon economy."

And what value do they bring to the sustainability scene?

"Our unique drive and resources together with more than 18-months of additional development have enabled us to create an exceptional company uniquely positioned to deliver a truly useful online resource which has the potential to help millions of people and businesses across the globe."

Wow, 18 months! That's a whole lot of low-carbon lovin' in a brief period of time.

So essentially the site regurgitates popular sustainability headlines from mainstream media sources, runs your standard incoherent discussion threads--my favorite is "BP to deep drill off Scotland!!!"--includes basic tips 'n' tactics--read: turn off that light when you're done reading your comics, buster--and last but not least, has already allowed itself to be co-oped by an oil industry 'partner'.

No further comment.

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