8.13.2010

Bonus gem

Three-in-one gem update on one of our favorite companies, Asia Pulp and Paper.

1. In response to recently amplified accusations from Greenpeace and WWF over its practices in China and Cambodia, APP has hired accounting firm Mazars to conduct an audit--it's called, without a touch of irony whatsoever, 'Getting the Facts Down on Paper'--which it says validates its claims. Mazars has signed off on it--but won't make it public. Interesting.

2. What APP says: "[The audit] demonstrates to the public — without question — APP’s absolute commitment to transparency and sustainability," Aida Greenbury, APP’s director for sustainability and stakeholder engagement. Aida's position: worst job ever?

3. APP has hired Ogilvy and Mather to "burnish its image as an environmentally-responsible company". The APP site now features lush images of forestry and bird sounds on it's homepage. This is the most extraordinary greenwash I have ever seen.

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