This is one of those companies. Welcome to the nauseating and twisted world of Refreshing Ventures, LLC and their newest company, h20.
Their value proposition:
"Refreshing Ventures, LLC is proud to introduce earth-friendly 'h20'--natural spring water in an award-winning, renewable, aseptic package."
Why is h20 in quotes? Is it not really water? So many questions, so little time. But wait, there's a heavy call to action too:
"Much more than a product. It's starting a movement!"