8.04.2010

Bonus gem

Sometimes you come across a company attempting sustainable products and services that just stops you in your tracks. This is one of those companies. Welcome to the nauseating and twisted world of Refreshing Ventures, LLC and their newest company, h20.

Their value proposition:

"Refreshing Ventures, LLC is proud to introduce earth-friendly 'h20'--natural spring water in an award-winning, renewable, aseptic package."

Why is h20 in quotes? Is it not really water? So many questions, so little time. But wait, there's a heavy call to action too:

"Much more than a product. It's starting a movement!"

1 comment:

  1. They stole that packaging type. In no way is that new. That's what has been done for a long time in Germany, and I assume that to be the case in other European countries as well.

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