8.17.2010

Gem of the day

Breaking news: According to this year's global survey of CEOs by the UN Global Compact and Accenture, us folks in the CSR and sustainability industries can pack up and go home. Why? Because of this wondrous key finding:

"81% of CEOs – compared to just 60% in 2007 – stated that sustainability issues are now “fully embedded into the strategy and operations of their company."

Sounds good, everybody! Turn up the Jimmy Buffett, light a cigar, and relax.

And if you're wondering what's driving this progressive flurry of activity, look no further than this complementary finding:

"72% of CEOs cite 'brand, trust and reputation' as one of the top three factors driving them to take action on sustainability issues."

Thanks BP!

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