8.19.2010

Gem of the day

Harken! The Future of Mobility has arrived. And it's...wait, what? The Ford Explorer? Ah yes, once again our friendly commentators at industry rag TriplePundit have delivered us a true gem--a celebration of the newly 'sustainable' Ford Explorer. The features? Truly a triumph of incremental innovation, and yes, this is their own incredibly vague language:

  • More recycled fiber in the interior
  • Recycled steel in certain exterior parts
  • Fuel economy at least 25 percent better than the current model
  • Sustainable materials like soy foam seat cushions
  • "Other eco-friendly features we will detail soon,” said Amy Marentic, group marketing manager
Amazing. But wait for the bonus gem, an unintentional reference to climate change:

"Soy foam is just the tip of the iceberg in the development of vehicle materials from natural resources,” said Debbie Mielewski, Ford polymer technical leader.

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