Gem of the day

More news from the world of sustainable business double standards:

Honda, the pioneer of the first commercially viable hybrid vehicle, is expanding into a new line of products: small business jets (via NY Times).

Ironically, Honda's CEO sees this carbon intensive shift as analagous to the market impact from Honda's shift to smaller, more fuel-efficient vehicles in the '60s:

"'We're doing with HondaJet what the Civic did to American cars from the 1960s. Our competitors are still producing with technology from the 1990s,' he said, referring to Textron Inc's Cessna and Brazil's Embraer SA.'"

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