Worst misinterpretation of what sustainability (or 'green') for that matter could possibly mean in 2012 I've seen so far (thanks WSJ):
"Corporate America has been touting green products for ages now. In 2012, however, 'jobs will be the new ''green,'' says Andrew Essex, chief executive officer of Droga5. 'We'll see advertisers focused on what their brands are doing for the economy.'"
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