We knew it wouldn't be long until someone referenced That Movie to 'add humor' to the debate over sustainable forestry. Yes, I'm talking about Pulp Fiction.
Here's the Sustainable Forestry Initiative doing just that:
"ForestEthics continues to peddle pulp fiction about the Sustainable Forestry Initiative, repeating the same old inaccurate and misleading information."
Surely the certification wars are already gruesome enough without that kind of nauseating double entendre.