Ever wondered when is the right time, as a brand, to 'tell your sustainability story'? Me either. But luckily Suzanne Shelton has, and here's what her take on it is, based on recent experience apparently:
"In these two cases, both brands have a solid sustainability story to tell -- it’s not like they’re still figuring out the initial steps -- but they’re not telling that story. And that’s a wasted marketing opportunity."
So get out there, folks! Think of it this way: if Shell can do it, and also do this at the same time, you can do it too! Ah, capitalism.
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