Asia Pulp and Paper, that relentless bastion of greenwashing, has yet again upped the ante. PR Week reports the corporation has enlisted the shiny skills of industry stalwarts Cohn & Wolfe to deliver a seven-figure comms campaign.
"Donna Imperato, CEO of C&W, confirmed it was working for APP and said: ‘APP has been treated unfair and the company has a very good story to tell.’"
'Treated unfair'? Dearest me. Bonus bonus gem too: PR Week calls the company 'Asian' Pulp and Paper. Over and over. Better get the corporate comms team on that one!
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