As I noted previously, the profoundly illogical Wall St Journal op-ed by Dr. Aneel Karnani--'The Case Against Corporate Social Responsibility'--continues to get a volume of responses, with varying degrees of effectiveness. Some of my favorite responses (you'll be able to tell why just from the title) include these two gems:
Unfortunately, for the most part, the responses from the green business community largely miss the point. Most of them recycle the basic sustainability = profit arguments--intangible value to brand from reputational enhancement, the importance of long-term views for managing risk, energy efficiency delivers cost savings, etc.
I have to ask, what about the impact on the sustainability 'debate' from the mere fact that an article with this kind of title is published in one of America's most significant news outlets? This is a communications disaster. Especially considering that 'the case against CSR' as a title doesn't accurately reflect what the purpose of the article actually is.
Here's to hoping that article dies a long slow death and fails to attract any more attention.
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