Dear OgilvyEarth,
Congratulations on your game-changing rating by Verdantix as a leader in the US market for sustainability communications. You must be over the moon--such an accomplishment. And what with years of major campaigns under your belt--including, of course, the legendary BP Beyond Petroleum triumph--now is the time to celebrate.
I'll raise a glass to you for your most recent tour-de-force, the new APP corporate site. It's a celebration of our world's lushest forests and plumpest birds, complete with birdsong. The only problem, ahem, is that APP is probably the first corporation ever to be rejected by the Forest Stewardship Council. But hey, when it comes to reputational enhancement and using communications as a defensive shell against NGO inquiries, the world of OgilvyEarth knows no limits.
My sincerest regards,
Natalya
No comments:
Post a Comment