I'm starting to think all future gems (or at least for the next month or so) will be sourced simply by googling 'BP reputation'. Here's what the landscape of superficial commentary looks like this morning:
-"BP boss gets his life back but not his reputation"
-"BP brand may be tarnished for good"
-"CSR May Help Build a Good Reputation, But Can't Salvage a Brutal One"
-"BP leaking cash as oil spill harms reputation"
To all the people who mistakenly passed a few hours or days of their lives penning these pieces of filfthy fluff, here's what I have to say: don't do it again. As George W. once avowed, 'fool me once...'