A well-rounded collection of greenwash 'gems', non-environmental wonders, and things that are actually good.
The objective: help the sustainable business agenda take a long, hard look in the mirror.
Gem of the day
Crisis of the day: Ogilvy needs some new case studies. Because, well, yeah:
"Our recommendation was to position BP as a new type of global energy company -- one that confronts difficult issues like the conflict between energy and environmental needs and takes action beyond what is expected."
How long will it take them to tear down this case study? Any estimates?