10.19.2010

Something that's actually good

John Sauven, the director of Greenpeace, has an excellent article in today's  Guardian sustainable business edition. His key points:
  • Corporate 'sustainability' is today mired in increasingly meaningless slogans like 'the 3P model' and 'the triple bottom line' (the latter of which I think made for a great book, but is basically being abused by a lot of companies right now. Just look at a few recent CSR reports.)
  • Governments and corporations need to work together to build sustainable solutions (this might sound 'duh' but coming from Greenpeace it's like a breath of fresh air)
  • China is making game-changing investments. In the short-term, governments who don't make investments like this are going to lose out, both ecologically and economically. Sauven also adds he isn't suggesting everyone should be just like China, but that it's a massive wake-up call in terms of what's possible.
  • We need a new economic worldview that thinks beyond profit.
 All makes sense to me.

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