That's right, this is not a joke. It's 'Paper Because', a new campaign from manufacturing giant Domtar. The corporation is the largest integrated producer of paper in North America, and the second largest in the world. Let me run some of the slogans by you now:
- "Paperbecause..Well-managed FSC certified forests guarantee that future generations will be able to experience nature, not just read about it."
- "Paperbecause...FSC-managed forests also help protect plant species, wildlife, and the increasingly endangered North American manufacturing job."
- "Paperbecause...Well-managed forests give wildlife more private places to populate."
I'd like to just call your attention to the brand of their primary FSC-certified product line, however:
Domtar EarthChoice®
What about this campaign is greenwash? I think it makes a strong case for paper.
ReplyDeletePaper is a good thing in and of itself--I like to write, and I like to write on paper. But paper the way it is sourced, distributed, consumed and disposed of today is the major force behind deforestation and climate change. For Domtar to state unequivocally that paper is a sustainable resource, especially given that not all of the company's products are even FSC-certified (which is far from being an ideal standard), is total greenwash.
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