10.27.2010

Gem of the day


If you haven't seen the Oxfam climate change ad campaign which has been running over the past year, regrettably in some of the busiest placies in the biggest cities in the world, here's your chance to attempt digesting it.

This ad in particular has attracted multiple complaints to the ASA over its accuracy.

I leave you with Oxfam's defence, you can decide whether it works for you or not:

"Oxfam said research had been published by reputable bodies, like the World Health Organisation (Who), and The Lancet medial journal, which showed that people had died – and were currently dying – because of climate change."

Right.

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