Memo to the unfathomably dark place that is the boardroom at Lockheed Martin: your core products and services don’t just have a negative impact on life on earth. They kill people. Social responsibility is in exodus from your business model.
Reflecting on how the world's largest weapons contractor could have ambitions to 'raise its green profile' and get into the CSR game, I created this master positioning graph. Lockheed Martin, consider this a pro bono piece of project work, a gift from me to you. To further enhance understanding of your bottom left-hand corner placement, I've included examples here of companies from other industries, key opinion formers and life-changing publications.
Oh and happy birthday, Steve Smith. Here's to the oceans.
So what exactly are you saying about our friends at Lockheed Martin? Are you promoting a pacifist world order, or do you have something specifically horrible to say about this defense contractor? Have they, in particular, been misguided, reckless, satanic? Many would understandably argue that our weapons have to come from somewhere. Must we demonize them? If so, please explain why! I'm always curious, and you always dig up such fascinating gems.
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