Gem of the day

British Gas received rather unfavorable coverage last week when it announced in a statement that the company predicted wholesale gas prices to rise this winter by 15%, in addition to £50 extra for the average homeowner for 'non-commodity costs' such as 'environmental levies'. This prediction sat alongside a quiet announcement of a £4.4 million package for the CEO.

Whenceforth for the utility giant then? Ah yes, brand repositioning to boost corporate reputation. Let's hope the customers buy it!

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