The extremely nutshell concept of the PR industry conducting PR for itself reaches new levels, thanks to PRCA Chief Executive Francis Ingam with the following promise to Britain's intrepid journalists (via PR Week, where else?):
"I want to say to them if you've got a story about PR you can come to us for commentary - we will always give you an answer."
"I want to say to them if you've got a story about PR you can come to us for commentary - we will always give you an answer."
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