MIT's annual Sustainability & Innovation Executive Study asks corporate leaders around the world to provide their two cents on the companies they believe are making sustainability good business sense.
It's a great way to frame a survey, but this year's results say a lot about the disinformation clouding the sustainable business landscape, in particular an astonishing failure to look at businesses from a truly global perspective: the highest scoring industry was autos.
More sustainable cars? That might be true in saturated markets like the US and Europe, but you better believe sustainability has nothing to do with the strategy carmakers are adopting in emerging consumer markets like China: selling millions of luxury vehicles.
It's a great way to frame a survey, but this year's results say a lot about the disinformation clouding the sustainable business landscape, in particular an astonishing failure to look at businesses from a truly global perspective: the highest scoring industry was autos.
More sustainable cars? That might be true in saturated markets like the US and Europe, but you better believe sustainability has nothing to do with the strategy carmakers are adopting in emerging consumer markets like China: selling millions of luxury vehicles.
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