Bonus gem

Marketing site BrandChannel has a gem of a take on the New York Times Magazine feature that ran on McDonald's new brand positioning a few weeks ago (see here for more on the chain's awkward quest for authenticity).

"There's no mention of how many jobs McDonald's creates and sustains in an era when joblessness is the huge vulnerability of the U.S. economic recovery, or of how its still-affordable prices help millions of consumers around the world eat every day amid financial conditions that continue to be difficult in many places."

More proof that when you reduce capitalism down to job creation and product prices, everyone looks like a hero.

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