Only in the FT would you find this gem of a lobbying rebrand, which asks three industry figures the question "Is offering advice to government worth the hassle?"
Strategist Brian Millar offers this fascinating response:
"...the key is to be very judicious about when and how you get involved. If an initiative perfectly matches your company's values, then your contribution can add weight to your brand. But if there is even the slightest chance that the message could go awry or that your agenda could be overwhelmed by political expedience...run from Portcullis House via the nearest fire escape."
Right, because that's how public affairs departments work...
Strategist Brian Millar offers this fascinating response:
"...the key is to be very judicious about when and how you get involved. If an initiative perfectly matches your company's values, then your contribution can add weight to your brand. But if there is even the slightest chance that the message could go awry or that your agenda could be overwhelmed by political expedience...run from Portcullis House via the nearest fire escape."
Right, because that's how public affairs departments work...
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