11.04.2010

Gem of the day

More ambiguous thought leadership from the oil industry. Now we have this lovely campaign, 'Let's invent the future', from national Spanish oil and gas company Repsol. "How is creative energy building a better future?" asks the pop-up ad, showing a cartoon of three different initiatives (NB: they all sound interesting, but in a nutshell, whatever).

This is ironic coming on a day when the IEA has announced that, as the central message of the annual World Energy Outlook, it will call on governments to implement pledges to mitigate climate change and cut fossil fuel subsidies.

“The message from this analysis is clear: the weaker and slower the response to the climate challenge, the greater the risk of oil scarcity and the economic cost for consuming countries,” says the IEA as reported by the FT.

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