11.26.2010

Another non-environmental wonder

AdAge is a dangerous site to be cruising on any given day. But I never tire of discovering gems like this one:

"Are Women the New Men?"

As much as I'd enjoy crediting such an ingenius headline to AdAge, it's actually the title of a survey the article discusses by our friends at Euro RSCG, one of those huge global ad agency networks that apparently has the sweet time to sit around and ponder such game-changing questions. Here's the headlines of the top trends from the report, which should be enough to make you really, really, really want a drink before 6pm on a Friday (warning: if you don't currently have access to booze, you probably shouldn't continue reading):

  • "Greta Garbo, they're not"
  • "Looking beyond the job for sense of success"
  • "Move over, boys"
  • "Women seeking a return to chivalry"
  • "Partners, Inc."
Right.

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