11.16.2010

Bonus gem

The report of another anonymous company in the extractive industry: doubtless it will be gem-filled. That's right, today we have Teck, which bills itself as a "diversified resource company committed to responsible mining and mineral development with major business units focused on copper, metallurgical coal, zinc and energy."

Isn't it great that, in addition to this unproven commitment, Teck also now has placement on the DJSI to back it up? And a 19.9MB glossy CSR report too, featuring generic and unrelated nature imagery and the unintentionally ironic theme 'Unearthing our Potential'?

And finally, it simply doesn't get any better than publishing this press release at just about the same time as this CSR joy:

"New Senior VP Appointed to Lead Teck's Coal Business"

"I am delighted to announce the selection of Ian Kilgour,” said Don Lindsay, president and CEO.  “Ian joins Teck at an important time for the company. With continued strong demand for steelmaking coal, Ian will be instrumental in helping us to achieve our growth objectives.”

Oh wait! Yes it does. The HTML address of the Teck website actually contains the word 'generic'. Zing.

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