Daniel Birnbaum, CEO of make-your-own-soda firm SodaStream, explains why the business models of Coke and Pepsi are out of date (via WSJ):
"If the beverage industry had to create itself now from scratch, it wouldn't do it the way it is. You don't need factories, trucks, bottles and cans. Transportation for carbonated drinks in the world utilizes 100 million barrels of oil every year. That is 20 times the BP disaster that hit the Gulf of Mexico. Every single day...[beverage companies generate] one billion bottles and cans, most of which just go to trash, landfill, the oceans or parks."
"If the beverage industry had to create itself now from scratch, it wouldn't do it the way it is. You don't need factories, trucks, bottles and cans. Transportation for carbonated drinks in the world utilizes 100 million barrels of oil every year. That is 20 times the BP disaster that hit the Gulf of Mexico. Every single day...[beverage companies generate] one billion bottles and cans, most of which just go to trash, landfill, the oceans or parks."
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