Gem of the day

The UK CFO of McDonald's on ethical sourcing (via FT):

“The health of farmers is important to us,” says Brian Mullens.

For a business that spends over £320m every year on produce from 17,500 British and Irish farmers, that statement could mean a lot.

In that case, given their record on health and their business strategy, which underscores "value will continue to be a key growth driver as we reinforce the affordability of our menu", they'd better not invest in feeding farmers McDonald's.

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