Gem of the day

For the world's big food companies, there's an awkward cognitive dissonance at the heart of the sustainability agenda (via GSB).

It's the consumer's choice:

"Most large food makers have resisted government regulation, instead favouring self-regulation and emphasising the personal responsibility of consumers to make their own choices about diet."

But business markets to influence those choices:

"Marketing messages seen in food advertising strongly influence behaviour, especially among children who are forming eating habits that will last a lifetime."

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