More evidence that the digital/tech industry needs to seriously take stock of its role in sustainability: barrier or enabler?
In the case of Microsoft, 1970s-style tactics that confirm barrier status in a big way (via NY Times):
"Microsoft threatened to waste tremendous amounts of power by simply running giant heaters for no purpose, according to utility officials who said they were briefed on the matter by Microsoft, unless the penalty [$210,000 for running on back-up, highly polluting diesel generators] was largely forgiven. The idea was to burn the power fast enough to move closer to the forecast before year’s end...The Microsoft spokeswoman, Ms. Platt, said the company remained committed to the environment. 'Microsoft’s focus on efficiency and resource utilization has not changed,' she said."
And that would be economic, rather than environmental, efficiency Ms. Platt?
In the case of Microsoft, 1970s-style tactics that confirm barrier status in a big way (via NY Times):
"Microsoft threatened to waste tremendous amounts of power by simply running giant heaters for no purpose, according to utility officials who said they were briefed on the matter by Microsoft, unless the penalty [$210,000 for running on back-up, highly polluting diesel generators] was largely forgiven. The idea was to burn the power fast enough to move closer to the forecast before year’s end...The Microsoft spokeswoman, Ms. Platt, said the company remained committed to the environment. 'Microsoft’s focus on efficiency and resource utilization has not changed,' she said."
And that would be economic, rather than environmental, efficiency Ms. Platt?
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