Beverage giant Coca-Cola has a new campaign: A Billion Reasons to Believe in Africa. And they're not shy about stating why their campaign is just as refreshing as their sickeningly sweet drinks:
"The world may choose to see Africa as dark, hopeless and a home to war, famine, corruption, poverty and disease, but we at Coca-Cola choose to see this beautiful continent through a fresh and colorful lens."
And why is Coke best positioned to do this campaign? See this gem which unintentionally sums up why this is so, so wrong:
"Coca-Cola has operated on this continent for several decades with footprints that extend to every country."
You bet, Coke. Here's to making those sugary footprints even bigger.
"The world may choose to see Africa as dark, hopeless and a home to war, famine, corruption, poverty and disease, but we at Coca-Cola choose to see this beautiful continent through a fresh and colorful lens."
And why is Coke best positioned to do this campaign? See this gem which unintentionally sums up why this is so, so wrong:
"Coca-Cola has operated on this continent for several decades with footprints that extend to every country."
You bet, Coke. Here's to making those sugary footprints even bigger.
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