Gem of the day

Beverage giant Coca-Cola has a new campaign: A Billion Reasons to Believe in Africa. And they're not shy about stating why their campaign is just as refreshing as their sickeningly sweet drinks:

"The world may choose to see Africa as dark, hopeless and a home to war, famine, corruption, poverty and disease, but we at Coca-Cola choose to see this beautiful continent through a fresh and colorful lens."

And why is Coke best positioned to do this campaign? See this gem which unintentionally sums up why this is so, so wrong:

"Coca-Cola has operated on this continent for several decades with footprints that extend to every country."

You bet, Coke. Here's to making those sugary footprints even bigger.

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