11.25.2011

Gem of the day

British Gas is tackling head-on what they call 'unfair' consumer perceptions of price-fixing with another beauty of a campaign. In a confrontational style reminiscent of Total Energy's 2010 CR report, BG is delivering answers to a set of 5 questions which include this zinger:



The alternative response is pretty obvious: it's the non-renewable part of fossil fuels, stupid.

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