Did the man behind Schumpeter at the Economist talk to anyone in the sustainable development community before publishing this week's column, "Why firms go green"?
Witness this particular gem in which he effortlessly lumps together Coca-Cola, Unilever, Nestle and PepsiCo:
"...all of which have big ambitions in developing countries and use a lot of water. Each firm’s embrace of greenery has followed a similar pattern."
Dear Schumpter, please call Paul Polman. I daresay he would beg to differ. And remind yourself of the difference between Nestle's sustainability PR and what its chairman actually believes according to interviews.