You have to wonder how Jane Austen would feel about having her literary masterpiece's title subverted to headline a Fortune survey. Regardless, the results of this year's 'Sense and Sustainability' are out and they paint a stunning portrait of how twisted the corporate landscape is.
Here's the whopper:
88% claimed their company is 'going green', but only 29 percent believe a majority of businesses are doing the same.
Aside from the fact the awkward reality that there's no way to pin down what 'going green' actually means, this is the kind of aggravating PR exercise that begs the question: If these results were really true, what would be left to worry about?
Still, the executives polled happily admit that they face challenges to achieving their green dreams. Witness this delight:
70% said the top barrier to more businesses going green was insufficient return on investment.
Right, because traditional methods of investment are really winning right now. Maybe those executives should pay attention to this.
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