God bless the Global Institute for Tomorrow for being disappointed that Davos failed to deliver 'radical new thinking', especially in a business strategy context:
"At corporate sessions on sustainability, it was striking that the conversation was mainly about growth."
How surprising. What's really bizarre, however, is the way the report ends with this recommendation:
"The barrier to transformation in corporations seems to be at the level of sustainability and CSR managers who tend to attempt to second guess what top management wants to hear. This...lends weight to the case for companies to drop the term sustainability and instead talk plainly about how they will grow, manage externalities and increase efficiency."
So removing the entire frame of sustainability and allowing growth to continue to sit at the center of business strategy, decorated with a touch of efficiency, will get us where we need to go?
Right.
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