What is it?
A plastic bottle that uses plant-based materials to replace "some" that are petroleum-based and will cut carbon emissions 8-10% in the process.
Uh. Unsurprisingly this faux-revolution promo comes from the folks over at Coke.
And now for the bad news (such a balanced article!)
- The plant-based alternative only covers ethyleneglycol – around 22.5% of PET by weight
- Using plants is all fun and games unless ,as the author points out, it requires excessive water use, pushes up food prices (by using arable land for non-food purposes) or relies on genetically-modified technologies
- Coca-Cola was recently thrown out of the prestigious Dow Jones Sustainability Index