Gem of the day

Thanks to the incessant lauding from the CSR community, Coca Cola has the privilege of consistently forgetting it's a company that has sugary-drinks-that-require-huge-amounts-of-water-to-manufacture-and-are-packaged-in-plastic-bottles as its core business.

Hence why the president of Coke's Philippines business thinks putting up a huge billboard made out of plants is actually a material sustainability initiative:

"We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company's 'Live Positively' commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact."

To that end, it's definitely a great example of how irrelevant the company's Live Positively sustainability program is to its real impacts as a business. Water, anyone?

Somebody's been sipping on a few too many caffeinated beverages.