7.15.2011

Bonus gem

Here's Forum for the Future on who they chose to convene to talk about "innovative business models leading the next wave of sustainability":

"Back in 2010, we convened a roundtable with representatives from M&S, Unilever, Bank of America Merrill Lynch, Kingfisher and the Shell Foundation to explore the emerging idea of sustainable business models."

Ironic but entirely unsurprising that they had to work with Shell's philanthropic arm--i.e. not its core business.

A corporate foundation is not an innovative business model. It is a sustainability glass ceiling.

Here's a thought--if Forum can't get Shell's actual business to the table, find a renewable energy firm that is leading the next wave of sustainability to invite instead.

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