Unsurprisingly, business executives in Japan are not taking kindly to a new campaign from their government, encouraging them to wear less clothing to save energy in the workplace. The campaign, ingeniously titled 'Super Cool Biz', was launched with a cute little fashion show.
Here's what one of the target audience had to say:
"I personally do not think it is appropriate to go out in sandals and meet people," grumbled one official from the powerful ministry of trade. "Super Cool Biz would be difficult to implement at [the trade ministry], because we receive lots of guests from outside the ministry, including many foreigners."