8.25.2010

Gem of the day

Remember when BP was removed from the Dow Jones Sustainability Index in June? Here's the reasoning, according to a press release from DJSI, behind the action:

"The extent of the oil-spill catastrophe in the Gulf of Mexico and its foreseeable long-term effects
on the environment and the local population – in addition to the economic effects and the longterm
damage to the reputation of the company – were included in the analysis leading up to
BP’s removal."

So 'damage to the reputation' factors in at the same level as 'long-term effects on the environment and the local population'? Can somebody please explain this to me?

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