A well-rounded collection of greenwash 'gems', non-environmental wonders, and things that are actually good. The objective: help the sustainable business agenda take a long, hard look in the mirror.
8.02.2010
Gem of the day
Flying into Heathrow airport last night, I was treated to the following smorgasboard of oil industry greenwash as I sailed into the baggage claim. Unbelievable--yet, unfortunately, all too believable. Imagine the impact on the thousands of people who come in and out of this airport, one of the world's busiest, as they are treated to these meaningless spectacles.
And yes, Total, I have indeed noticed you are running two [conflicting] ad campaigns at the exact same time. And no, I am not going to let you get away with your claim 'Our energy is your energy' in a climate change context whilst you also promote 'Our energy is your energy' to fuel car races.
The BP ad speaks for itself. Awkward.
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