More breaking news: Paul Jenson, high-flying chairman of the North American corporate practice at Weber Shandwick and author of the unintentionally hilarious 'PRWeek Insider' column, helps us in "revisiting CSR and the idea of a 'good company' [yes, he put 'good company' in quotes]".The catalyst for this conversation? BP and the Gulf of Mexico, of course.
And the centerpiece of this masterful reflection on the meaning of corporate responsibility? The Economist's 'controversial' feature five years ago, “The Good Company: A Sceptical Look at Corporate Social Responsibility.”
Here's what he ends his two-minute post with:
"In an environment of increasing transparency, and closer relationships between companies and their stakeholders, does this sweeping condemnation of CSR still hold true? It's a discussion worth revisiting."
Thanks Paul--I'll definitely keep that in mind this week, at least.
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