Coke has an unyielding determination to be selective about which major trends the company will acknowledge publicly and link to business implications. This year's Davos showed just how lopsided that makes for the way the company prioritises, advocates and engages on all things sustainability - climate change and youth unemployment to the fore, whilst health remains the elephant in the room (via NY Times and Coke itself):
"Increased droughts, more unpredictable variability, 100-year floods every two years...When we look at our most essential ingredients, we see those events as threats," said Jeffrey Seabright, Coke’s VP for environment.
"[CEO Muhtar] Kent called youth unemployment both 'an incredibly pressing issue and an opportunity,' noting that reducing the youth unemployment rate by 1 percent adds $75 billion to the global economy...'If we do not do something, the social mosaic in the world as we know it will crack.'"
"Increased droughts, more unpredictable variability, 100-year floods every two years...When we look at our most essential ingredients, we see those events as threats," said Jeffrey Seabright, Coke’s VP for environment.
"[CEO Muhtar] Kent called youth unemployment both 'an incredibly pressing issue and an opportunity,' noting that reducing the youth unemployment rate by 1 percent adds $75 billion to the global economy...'If we do not do something, the social mosaic in the world as we know it will crack.'"
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