Machiavelli: the world's original sustainability thought leader? Surely that's what he meant when he wrote the excerpt below in 1513. Whether it's the cliched battle over pollution, the fight to transition away from fossil fuels, or the food industry's double standards over health, the symptoms of incumbent opposition to change are all too familiar:
"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new."
"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new."
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